# LIA — Performance-driven creator marketing at scale

> Put creators at the centre of your growth. LIA finds the ones who sell for you and turns their best posts into ads.

LIA is a creator marketing platform for consumer brands, built by LIA S.R.L. (Milan, Italy). Open by invitation only until January 2027.

- [Request an invitation (brands)](https://withlia.ai/#invite-brand)
- [Join the creator waiting list](https://withlia.ai/#invite-creator)
- [About](https://withlia.ai/about.html) · [Contact](https://withlia.ai/contact.html) · [llms.txt](https://withlia.ai/llms.txt)

## Our thesis

The next generation of consumer brands is being built with creators at the forefront.

Creator content already outperforms every other medium, but the taste it takes to work with creators never scaled beyond one-to-one deals. Which creator fits. What to ask of them. Which post deserves a bigger audience.

LIA leverages AI and software to apply that taste to thousands of creators, sharpen it on every sale, and put creators at the centre of a broader distribution and amplification engine.

## For brands: more sales from creators, with less work for your team

1. **Find the creators most likely to sell for you.** AI reads every creator's posts and predicts who will sell for your brand. Each collaboration's sales train the next pick.
2. **You approve. LIA handles offers, briefs, reviews and payments.** Creators accept in one tap and get a brief built from their own posts. AI checks every post before you approve.
3. **Turn the content that sells into your best ads.** Rights are cleared when the creator signs, so posts that sell run as ads from their handle. Budget follows the sales.

## For creators: brand deals, without the back-and-forth

1. **1 click to close a deal.** Offers arrive with rates, requirements and timelines. Accept what works, skip what doesn't.
2. **Clear expectations and compensation, right from the start.** Every brief is standardised: deliverables, dates and pay, agreed before you start.
3. **Fast, guaranteed pay.** You get paid on time, automatically. No invoicing, no fees, and real people on every deal.

Programmes open one brand at a time. Leave your handle and we write when one fits.

## Backed by HelloFresh

HelloFresh group, one of the largest D2C companies in the world, runs its creator marketing on LIA.

## Contact

- Brands: [request an invitation](https://withlia.ai/#invite-brand). We reply within a week.
- Creators: [join the waiting list](https://withlia.ai/#invite-creator).
- Agencies, platforms, investors and everything else: support@withlia.ai
- LinkedIn: https://www.linkedin.com/company/withlia-ai

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